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HTC touts early Flyer sales, promises NFC-equipped phone within a year
By admin | May 19, 2011
It’s still not dishing much in the way of specifics, but it looks like HTC is at least cautiously optimistic about the success of its Flyer tablet — or, as the company’s top exec in Europe, Florian Seiche, place it at a recent Reuters summit: “it’s early days but we feel very excellent about it.” Seiche also unsurprisingly talked up tablets in general, and said that he thought schools would “probably” shift from textbooks to tablets in “five years’ time,” adding that “we can’t even guess the potential” in terms of the broader impact on society. Naturally, he also suggested that HTC plans to tap into that growing market with a whole range of new tablets beyond the Flyer. In terms of smartphones, Seiche said that HTC will be rolling out its first NFC-equipped phone within the next twelve months, and he reaffirmed the company’s commitment to Windows Phone 7, which he expects will see a boost from Nokia (which he says will in turn benefit HTC).
Smartphone maker HTC plans to roll out a range of different tablet computers to gain a foothold in the quick-growing market, a company executive said on Tuesday.
The global market for tablets, started only last year with Apple’s i pad, will likely grow to 108 million devices next year, compared with just 17.6 million in 2010, according to research firm Gartner.
“I really believe that the tablet market is really going to be a huge market in the future and this is just the start,” HTC Europe head Florian Seiche told the Reuters Global Technology Summit.
“In five years’ time, schools will have tablets probably instead of physical notebooks. I reckon that’s going to be such a massive wave of additional penetration in society… I reckon we can’t even guess the potential.”
Seiche said HTC’s first tablet, the Flyer, had made a excellent start in terms of sales.
“It’s early days but we feel very excellent about it,” he said.
NOKIA BOOST
HTC should benefit from Nokia’s deal to start using Microsoft’s software in its smartphones as this will boost Windows’ share of the smartphone market, Seiche said.
“It will not change our commitment to Microsoft,” he said. “With a new player entering, it should really help to elevate the relevance of that platform … we really feel that we should be able to benefit.”
Microsoft’s mobile platform has rapidly lost appeal among consumers who have instead picked iPhones, BlackBerrys and phones running on Google’s Android platform, which became market leader in the last quarter. It now controls only around 3 percent of the smartphone market.
“The long-term opportunity with Nokia entering will certainly bring Windows back to critical mass,” Seiche said at the summit at the Reuters office in Paris.
HTC uses Microsoft software, although its growth has mostly come from smartphones using Google’s Android platform.
“Android has had tremendous growth and we believe that this trend is going to continue, certainly,” Seiche said. “Android’s growth … is going to expand further to Asia and the emerging markets.”
Seiche added that he expects HTC to roll out its first mobile phone using near-field communications (NFC) technology for mobile payments within the next 12 months.
NFC is a small-range way to swap data wirelessly, meaning mobile phones can become a way to pay for goods, store e-tickets or swap photos and business cards.
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