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Kaspersky’s leading in the field of consumer safety software sales in the U.A.E., says IDC
By admin | December 10, 2010
Kaspersky’s partner network has helped it gain market share, Kondakov says.
Kaspersky Lab has taken the lead in the market of software haittaohjelmamääritystiedostot U.A.E. and Pakistan, AN IDC report.
The security vendor, which started operations in the Middle East only in 2008, is a 37% market share by value, and 38% market share by volume, now the U.A.E., IDC says. The report also said that Kaspersky is the lead according to the value of 11% and 6% by volume in the second place, the most well loved vendor. The supplier is also the retail trade to Egypt and Saudi Arabia to the number two slot.
The largest part of Kaspersky’s sales were in the storage through to end users. According to the study, IDC interviews, one of the leading manufacturers and distributors in the region of the three countries, automarketit, electronics stores and IT consists of a user research after the specialty store.
Sales through hypermarkets are filled half the AMS sales, even if the electronics in the U.A.E. to save 25% of sales.
Garry Kondakov, Managing Director of Kasperky EEMEA said that Kaspersky had bought the right to freedom of thought leadership and market share.
“We believe we are the number one Strongly we can bring us in terms of technology, in order to protect customers,” he said. “Our brand recognition is started for the very high, and when we reckon about a brand, you can also reckon of our expert. We have our experts in a specific industry, and Eugene Kaspersky is very recognizable person in the industry. “
Kaspersky now intends to partner with a market share of the revised program, the new indirect partners and increased brand awareness for the efforts of the nomination continues to grow.
The company plans to launch its local partner program soon, which offers more value add and support for partners, the third version and extend its channel.
Tarek Kuzbari Management Director of Kaspersky Lab in the Middle East: “Although the itp.net told our became number one in market share, we will see the improvement in this area is huge for us. The partner program is the last from uplifted within two years from the date of our sales, and now we are intended to be released from our partner, the third version of the program if we propose to offer more value to our partners. We’re looking for more customers and maintaining prices that added value for our positioning and product more accessible to the public. There is still a lot of work, we can do. “
Kaspersky also intends to increase its focus on enterprise customers who currently represents around 30% of the company’s business in the region.
“If we are looking forward to the corporate products, the company’s business, we will try to get a excellent share of the market,” said Kuzbari. “In the area of the whole of the undertaking in the market is very large, and it needs a long term investment really. Go in such a way as to mislead the customers is much simpler than moving the company’s customers, and the company’s customers, we have to show them why we are different to grow.
IDC-U.A.E. retail market investigation showed, AMS was worth approximately $ 6 million in 2009, an estimated 900,000 working units sold; Posted in 600,000 units in Saudi Arabia, 4 million dollars and the Egyptian market was valued at approximately $ 1.5 million.
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